Apple executives hope for high success with 'F1,' a film directed by Joseph Kosinski, starring Brad Pitt, Javier Bardem, and Damson Idris.
The movie, 'F1,' tells the story of an aging driver's return to the Formula 1 world to save a struggling team, akin to 'Top Gun: Maverick.'
Apple's investment in 'F1' exceeds $250 million, making it one of the tech giant's significant entertainment ventures, aiming for mass audience appeal.
Despite Apple's previous content successes like 'Ted Lasso,' 'F1' faces challenges to generate broad interest beyond older male audiences, marking a critical test for Apple Tv+.