WK Kellogg's stock is up more than 50% following reports of a potential $3 billion acquisition offer from chocolate maker Ferrero.
Ferrero, known for its Ferrero Rocher hazelnut chocolates, may finalize the acquisition of the breakfast foods company WK Kellogg in the coming days.
WK Kellogg, based in Battle Creek, Michigan, is a standalone company that produces cereals like Corn Flakes and Froot Loops after being spun off in 2023.
The potential acquisition reflects ongoing consolidation in the packaged food industry as consumer preferences shift towards healthier breakfast options and private label brands.