The tourism sector in South Africa presents an opportunity for job creation and economic growth, especially for women entrepreneurs in underserved areas.
A Women in Tourism Programme by Nedbank focused on stakeholder alignment, collaboration, and local community involvement to support female entrepreneurs.
The programme's phased approach resulted in the creation of 1,600 jobs by women-led businesses, showcasing the success of long-term commitment and collaboration.
Investing in women entrepreneurs in tourism has proven to be essential for sustainable economic growth and resilience in South Africa.