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Women’s empowerment: Job creation and economic growth through sustainable tourism

  • The tourism sector in South Africa presents an opportunity for job creation and economic growth, especially for women entrepreneurs in underserved areas.
  • A Women in Tourism Programme by Nedbank focused on stakeholder alignment, collaboration, and local community involvement to support female entrepreneurs.
  • The programme's phased approach resulted in the creation of 1,600 jobs by women-led businesses, showcasing the success of long-term commitment and collaboration.
  • Investing in women entrepreneurs in tourism has proven to be essential for sustainable economic growth and resilience in South Africa.

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