A naukri.com initiative
Hackernoon
3w
353
Image Credit: Hackernoon
Would You Still Love a $500 T-Shirt If You Knew AI Designed It?
- Generative AI has been used to create a range of designs for luxury items in a study by researchers from the University of Wisconsin-Madison, Bocconi University and WU Vienna, which included IBM Watson, AwayToMars and Missoni. The AI was trained on designs previous rejected by AWTM. The scientists then tested whether the AI-created designs could compete with human designs in the luxury market. The results showed that consumers preferred shirts designed by AI as opposed to those designed by humans, but only if they didn't know that the designs were AI-created. The study has prompted debates about mandatory AI disclosure, education, integration and blending AI and humans.
- AI-designed products can outsell human creations by attracting customers with the cutting-edge designs not possible with humans.
- Consumer perception about AI's creative capability still, however, presents a barrier to integrating AI into the luxury fashion industry whose customers value exclusiveness in brands.
- The study has highlighted that AI can enhance a brand's identity by improving on and designing signature patterns and codes.
- AI can learn from mass data and discover the value of overlooked ideas, as seen in the study which drew inspiration from discarded designs.
- The fashion community should implement mandatory AI disclosure to foster transparency and confront the ongoing distrust of AI's creative capability, and frame AI's role in a positive light to alleviate negative perceptions.
- Fashion houses need to blend AI with human expertise by setting strict guidelines to future-proof their activities, establish standards and train AI ethically.
- Brands need to educate consumers about the benefits of using AI, including sustainability and improving efficiency.
- AI designer may complement or push the boundaries of human creativity if used cautiously in the fashion industry.
- The research didn’t explore whether customers would prefer to buy AI-generated designs if created by AI-powered assistants rather than creators. Furthermore, the study did not examine other sensory elements, such as fabric texture and craftsmanship, which are crucial in the luxury fashion industry
Read Full Article
21 Likes
For uninterrupted reading, download the app