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WPP chief Mark Read steps down as ad agency battles AI

  • Mark Read, the chief of WPP, is stepping down after over 30 years with the company, as it struggles against the impact of AI on advertising.
  • Under Read's leadership, WPP's shares have declined significantly due to challenges posed by AI technology in automating ad creation.
  • WPP lost its position as the world's largest ad agency by revenue to its French rival Publicis, which raised questions about Read's tenure as CEO.
  • Speculation has arisen about WPP potentially becoming a takeover target as its shares continue to decline, dropping by 2% after the announcement of Read's departure.

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