Mark Read, the chief of WPP, is stepping down after over 30 years with the company, as it struggles against the impact of AI on advertising.
Under Read's leadership, WPP's shares have declined significantly due to challenges posed by AI technology in automating ad creation.
WPP lost its position as the world's largest ad agency by revenue to its French rival Publicis, which raised questions about Read's tenure as CEO.
Speculation has arisen about WPP potentially becoming a takeover target as its shares continue to decline, dropping by 2% after the announcement of Read's departure.