WPP has appointed Cindy Rose, a senior Microsoft executive, as its new CEO, effective from 1st September.
Under the previous CEO Mark Read, WPP's market value has dropped significantly, and the company faced challenges amidst the rise of AI technology in advertising.
Cindy Rose's appointment comes as WPP aims to boost its growth and digital transformation efforts.
WPP faced recent setbacks as it lost significant clients to competitors, causing a decline in its share price and leading to a lowered revenue and profit forecast for the year.