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VentureBeat
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Writer’s new AI model aims to fix the ‘sameness problem’ in generative content
- Writer has launched a specialized AI model called Palmyra Creative, aimed at breaking free from the sameness of AI-generated content. The model introduces a new approach to overcome the sameness of traditional AI models known for their rigid, predictable outputs. The innovative method focuses on restructuring how models interpret and generate language, leading to outputs that are more dynamic and less predictable.
- Writer is positioning itself in the $1tn generative AI market, offering businesses a tool that combines creativity with domain-specific expertise. Unlike competitors like OpenAI, Writer’s new approach to the AI architecture is cost-effective, costing only $700,000 to train compared to $4.6m at OpenAI.
- Palmyra Creative not only produces creative outputs, but it does so while maintaining high levels of accuracy and reliability, thanks to Writer’s new ‘claim detection’ system. This feature ensures that creative outputs remain grounded when combined with industry-specific models.
- The model is already being used to generate creative solutions in industries such as marketing, finance, and product development. Palmyra Creative will be open for subscription to the customers using Writer’s API.
- Writer, who raised $200m in Series C funding recently, is doubling down on its enterprise-first strategy, offering tools that promise measurable ROI and scalability. Writer’s partnership with NVIDIA further emphasises its commitment to enterprise scalability, enabling businesses to deploy Palmyra Creative across cloud, data center and edge environments with ease.
- Palmyra Creative’s token uniqueness and its relationship between tokens will be used as a measure of creativity by Writer as a way to quantify originality. Writer is planning to publish the benchmark measurement as an open-source tool in January 2022, potentially setting a new industry standard for evaluating creative AI.
- With the generative AI market projected to surpass $1tn in revenue within the next decade, Writer’s bet on creativity could be a winning strategy. However, to compete in generative AI requires not only technical excellence but also robust governance frameworks to address emerging issues like bias and safety.
- Writer will need to continue to innovate to maintain its position in the market and address emerging issues to stay ahead of competition from tech giants such as OpenAI, Google, Microsoft and Anthropic.
- Palmyra Creative is available now through Writer’s API, no-code tools, and NVIDIA API catalogue, with $10 in free API credits.
- In the world increasingly dominated by AI, Writer’s true test is to teach its machines to think differently like humans.
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