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WROGN raises $9 million from Aditya Birla Digital Fashion

  • Men's apparel brand WROGN has raised an additional Rs 75 crore in funding from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL).
  • ABDFVL's ownership in WROGN will increase from 17.10% to 32.84% on a fully diluted basis.
  • The investment is part of a series of investments based on certain milestones achieved by WROGN.
  • WROGN aims to grow its market share, optimize digital retail channels, and solidify its position in the Indian fashion industry.

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