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TechCrunch
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X’s ad business improved under departing CEO Linda Yaccarino, but it’s still tough times ahead
- Former NBCU ad exec Linda Yaccarino improved X's ad business in her short tenure.
- Ad spending in the U.S. increased by 62% in the first half of 2025.
- Yaccarino's exit could impact X's profitability as it still faces challenges.
- X faced advertising downturn post-Musk takeover but later saw improvement under Yaccarino.
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