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Yandy Smith-Harris Empowers Melanin-Rich Skin With YELLE Skincare
- Yandy Smith-Harris launched YELLE Skincare to create affordable options for dark skin with clean ingredients after her personal battles with depression that showed on her skin.
- The company tackles issues such as hyperpigmentation and sensitivity to harsher ingredients specifically for melanin-rich skin.
- YELLE's holistic approach has helped the brand stand out in a crowded market by combining ingestible supplements with topical products.
- Skincare is not just about what you put on your skin, but also what you put into your body, says Yandy Harris-Smith.
- The products and supplements work collectively to tackle skin issues and promote full-body wellness for its customers.
- YELLE provides well-tailored solutions for darker skin tones while promoting self-love and confidence.
- To be a successful entrepreneur, believe in yourself and your vision, stay confident in your ideas, and seek advice from those in your industry.
- Networking with people who can help guide entrepreneurs and not being afraid to ask questions is vital for success.
- Yandy also highlights the importance of influencer marketing and partnerships in growing her brand.
- YELLE's goal is to increase access to the products that serve more people and enter more retail spaces while simultaneously expanding its digital presence.
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