The rise of social media platforms has led to individuals commodifying their lives through 'personal branding' to cater to their audiences' desires for likes and validation.
Surveillance capitalism involves mining personal data for economic gain, with companies like Google and Facebook profiting from individuals' personal information.
Social media influencers present curated identities for consumption, turning their lives into marketable content that can lead to mental health issues like anxiety and low self-esteem.
In the era of surveillance capitalism, individuals are not just consumers but valuable raw material, with their data being used to predict and influence behavior.
The workplace has also seen the commodification of individuals, with employees often reduced to 'human resources' in a transactional environment focused on productivity and efficiency.
The gig economy treats workers as disposable resources, emphasizing productivity over personal well-being, while traditional corporate environments may lead to dehumanization and burnout.
The commodification of people can result in a loss of identity, loneliness, and a focus on maintaining marketable versions of oneself, which can erode genuine human connections.
Efforts to reclaim humanity from commodification include movements advocating for mental health, digital well-being, worker rights, transparency, and ethical practices in the tech industry.
While technology offers benefits, finding a balance between technological advancement and retaining our sense of self and humanity is crucial in a world where individuals are increasingly seen as commodities.
Reclaiming our intrinsic worth and complexity as humans in a commodified world requires redefining success and value beyond productivity and digital engagement to focus on relationships, creativity, and emotional well-being.
The challenge ahead lies in remembering that individuals are not products but beings with inherent worth and potential, amidst the pressures of commodification in a rapidly advancing technological and capitalist landscape.