<ul data-eligibleForWebStory="true">Creating a viable business requires having products, offerings, and solutions backed by a strong go-to-market strategy and marketing plan.Moving from a practice to a business involves transitioning to scalable, licensable, productized versions of one's expertise.Many thought leaders aim to shift from personally delivering services to creating passive income streams through productization.To succeed in this transition, individuals must develop a suite of well-thought-out products and solutions.