<ul data-eligibleForWebStory="true"><li>Creating a viable business requires having products, offerings, and solutions backed by a strong go-to-market strategy and marketing plan.</li><li>Moving from a practice to a business involves transitioning to scalable, licensable, productized versions of one's expertise.</li><li>Many thought leaders aim to shift from personally delivering services to creating passive income streams through productization.</li><li>To succeed in this transition, individuals must develop a suite of well-thought-out products and solutions.</li></ul>

You can’t have a viable business without products and offerings!

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