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You can’t sit with us — why luxury brands are so desperately bad at UX

  • Luxury brands like Chanel, Hermés, and Balenciaga are known for their bad user experience (UX) design.
  • Despite their poor UX, these brands maintain exclusivity and desirability for their products.
  • Stores like Hermès have unconventional designs with cupboards turned away from windows, blocking views for passersby.
  • Even high-end boutiques like Balenciaga have strict security measures and intimidating shop assistants, resulting in empty stores.

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