<ul><li>Transition from function to influence in product marketing management requires rewiring how one thinks, balancing creativity with clarity.</li><li>Success in PMM is achieved through impactful, fast, feedback-driven campaigns, along with building alignment before creating assets.</li><li>Marketing success involves understanding the dual role of brand-building and demand generation, considering both for overall performance assessment.</li><li>Product marketers excel as connectors, bridging stories with systems, teams with outcomes, and customer pain with company growth, emphasizing the importance of being a great listener, builder, and learner in leading marketing teams.</li></ul>

You Don’t Have to Be a Marketer to Lead a Great Marketing Team

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