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You Just Had "Product" Added to Your Job Title. Now What?

  • Product Managers (PMs) focus on the tactical: managing one product, working with cross-functional teams, and obsessing over customer feedback.
  • Product Leaders (PLs) oversee the strategic: managing teams of PMs, setting a long-term vision, and aligning products with business goals.
  • Titles vary (and confuse everyone), but the key difference boils down to this: PMs manage products, while PLs manage people.
  • Product Managers are the unsung heroes of the product world. They translate vision into action and strategy into sprints.
  • At their core, the difference between a Product Manager and a Product Leader is scope and focus.
  • If you’re a PM eyeing the Product Leader role, focus on stepping back from the details and learning to think in terms of people and strategy.
  • To excel as a Lead Product Manager, master the art of balancing tactical execution with strategic oversight.
  • Product Managers and Product Leaders are both crucial to an organization’s success, but their roles are fundamentally different.
  • If you’re someone with a new “product” in their title who’s a little lost, this article helps you understand your specific role a bit better.
  • Leadership isn’t just about managing—it’s about inspiring.

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