Netflix is designed to draw viewers in through a combination of algorithmic precision, A/B testing, and strategic design decisions.
The platform constantly runs tests to optimize user engagement and personalizes content presentation based on individual preferences at a micro level.
The algorithm recommends content not based on what's best, but on what's likely to keep users engaged, focusing on personal value over universal acclaim.
Netflix's thoughtful product growth includes features like downloadable content for users with limited internet access and quality-of-life features like the 'Skip Intro' button to enhance user experience and retention.