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Guardian
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‘You were among your people’: Nintendo Switch 2 launch revives the midnight release
- The launch of Nintendo Switch 2 has revived the tradition of midnight releases, resembling the excitement of past console launches.
- The nostalgia of midnight release queues has diminished due to the rise of digital game downloads, making physical launch events a rare occurrence.
- Smyths toy shop in the UK is the only chain participating in the Nintendo Switch 2 midnight release, highlighting the shift in consumer behavior towards digital purchases.
- In the past, major console launches like PlayStation, Wii, and Xbox drew large crowds at extravagant events supported by numerous stores globally.
- Launch events were extravagant, with actors dressed as characters, snow machines, and musicians performing, creating a movie premiere-like atmosphere.
- Despite the chaos and occasional violence at midnight launches, they offered a sense of community and excitement for gamers.
- The transition to digital media, competition from online retailers, and the impact of Covid lockdowns have led to the decline of physical game sales and closure of specialist high street chains.
- There is a resurgence of interest in physical games, with boutique publishers producing limited editions and the rise of game cafes and retro arcades.
- The experience of a physical launch event, with its social aspect and buzz, remains irreplaceable by online purchases, contributing to the nostalgia and appeal of midnight releases.
- The launch of Nintendo Switch 2 is seen as a potential turning point for physical media, amid a growing revival of interest in physical games and unique launch experiences.
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