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Your baby’s skincare might be doing more harm than good. This dermatologist-founded startup is fixing that
- EDA Baby & Child, a dermatology-led skincare startup in India, aims to revolutionize how parents think about baby skincare by addressing the specific needs of Indian skin, water, and climate.
- Founded by Dr. Sonali Kohli, a board-certified dermatologist, and her husband Rohan Rai, EDA focuses on building India's first clinically validated child wellness ecosystem.
- Indian babies have unique skin characteristics, with a thinner barrier that is more susceptible to pollutants and pH imbalances, necessitating tailored skincare solutions.
- EDA's products are formulated after extensive research on Indian skin reactions and micro-climates, providing ceramide-rich and pH-balanced solutions designed for Indian conditions.
- The brand's AM-PM skincare regimen respects the skin's circadian rhythm and each product undergoes thorough testing for reactivity, moisture retention, and barrier performance.
- EDA's sustainable packaging, including smart dosage pumps to reduce product waste and skin irritation, has helped build trust with customers and differentiate the brand in the market.
- The startup's omni-channel model combines clinical credibility with scalable logistics, leading to rapid expansion offline and online since its launch.
- EDA targets educated and quality-conscious Indian parents who prioritize safety and efficacy, offering products that are 4x more concentrated and come at a relatively higher price point.
- Beyond skincare, EDA plans to expand into oral hygiene, supplements, and teenage skincare while maintaining a focus on medical science, sustainability, and transparency.
- Investing in QR-based traceability, EDA aims to provide parents with information on product quality, expiry, and environmental impact, setting a new benchmark in the Indian baby care market.
- By combining love and care with scientific expertise, EDA Baby & Child is reshaping the Indian baby care industry with a focus on efficacy, safety, and local relevance.
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