BeautybyDom's reinvention from a makeup brand to a hair extension brand is a complete product line transformation with limited resources.
The company's new roadmap includes discovering high-quality hair extensions, firming up a brand image, and setting realistic goals.
Gathering feedback from existing beauty customers, Designing products to be multitaskers, and being a Grassroots effort are how they launched the hair care line.
Pre-Order Campaign launched to cover the initial production cost and to create buzz around the launch.
Today, BeautybyDom is officially in the hair game and has become a mentor to other aspiring beauty entrepreneurs.
This journey taught the founder that good product management isn’t about the size of your budget, rather about resilience, creativity, and commitment to community.
Start small, stay connected to your community, and keep moving forward.
Every step, no matter how small, is progress.
The reinvention taught the founder to trust her instincts and keep going, even when the resources seemed insufficient.
The company's commitment to serving its community is what attributes to its success, giving others a roadmap to find success.