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Your Guide to a Self-Audit of Your Nonprofit Marketing Plan

  • A self-audit of a nonprofit marketing plan can help identify what's working and what needs improvement.
  • Setting bold but achievable marketing goals is crucial for aligning efforts with fundraising needs.
  • Leveraging assets like team, story library, and donor database is key to reaching marketing goals.
  • Reviewing marketing systems such as website, social media, and email marketing is essential for effectiveness.
  • Tracking key performance indicators (KPIs) helps measure the success of marketing strategies.
  • A sample checklist for a nonprofit marketing plan audit includes setting goals, analyzing metrics, and refreshing templates.
  • The focus of a self-audit is progress, not perfection, to make smarter and more focused marketing decisions.
  • By evaluating marketing efforts, nonprofits can engage more donors and raise more funds to support their mission.
  • Intentional marketing efforts can lead to positive impact and change more lives within the community.
  • Taking steps towards a strategic nonprofit marketing plan can bring clarity and momentum to the organization.

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