A self-audit of a nonprofit marketing plan can help identify what's working and what needs improvement.Setting bold but achievable marketing goals is crucial for aligning efforts with fundraising needs.Leveraging assets like team, story library, and donor database is key to reaching marketing goals.Reviewing marketing systems such as website, social media, and email marketing is essential for effectiveness.Tracking key performance indicators (KPIs) helps measure the success of marketing strategies.A sample checklist for a nonprofit marketing plan audit includes setting goals, analyzing metrics, and refreshing templates.The focus of a self-audit is progress, not perfection, to make smarter and more focused marketing decisions.By evaluating marketing efforts, nonprofits can engage more donors and raise more funds to support their mission.Intentional marketing efforts can lead to positive impact and change more lives within the community.Taking steps towards a strategic nonprofit marketing plan can bring clarity and momentum to the organization.