<ul><li>Indian e-commerce companies are using dark UX patterns to manipulate users into making impulse purchases.</li><li>These dark patterns exploit psychological biases and subconscious decision-making to influence users' choices.</li><li>Examples of dark patterns include creating false urgency, hiding important information, and preventing easy returns.</li><li>Users need to be aware of these deceptive tactics and make informed decisions, while designers should prioritize building trust with users.</li></ul>

You’re Not Choosing, You’re Being Chosen: The Dark UX of Indian Internet Companies

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