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YouTube expands Shopping programme to India to boost creator earnings

  • YouTube has launched a Shopping affiliate programme in India to help creators earn revenue by tagging products in their videos.
  • Eligible creators can feature products from Flipkart and Myntra in their content.
  • When viewers click on tagged items and complete purchases, creators receive a commission.
  • The programme is part of YouTube's broader push into e-commerce and aims to tap into India's growing digital shopping trends.

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