<ul><li>YouTube has launched a 'gifting' feature for its vertical livestreams, similar to TikTok.</li><li>Creators can receive digital gifts that can be redeemed for one cent each.</li><li>Livestream e-commerce is a lucrative market, with total US e-commerce sales exceeding $1 trillion in 2022.</li><li>Google is offering a 50% bonus to eligible creators for received gifts on YouTube for the next three months.</li></ul>

YouTube has added a 'gifting' feature to its vertical streams, ramping up the competition for livestream e-commerce

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