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YouTube is testing a fix for the most annoying thing about subscriber notifications – and I'm fully on board

  • YouTube is testing a new feature to stop sending notifications from channels you no longer engage with.
  • The aim is to prevent users from turning off push notifications altogether, by adjusting certain alert settings.
  • This can benefit subscribers who receive unwanted notifications but might not be ideal for YouTube creators who rely on notifications to boost views and engagement.
  • YouTube is going through changes, such as the introduction of the new YouTube Premium Lite subscription plan.

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