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YouTube to Reduce Interruptive Mid-Roll Ads to Improve Viewer Experience

  • YouTube has announced enhancements to its mid-roll advertisements, aiming to reduce interruptions and improve viewer experience.
  • Starting May 12, YouTube will display fewer interruptive mid-roll ads and increase the number of ads during natural breaks in videos.
  • Creators can opt out of automatic ad placement and manage ads manually, but it may result in lower revenue stream.
  • YouTube suggests creators evaluate the effectiveness of their mid-roll ads and consider allowing autonomous ad placement for a better user experience.

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