<ul data-eligibleForWebStory="true"><li>YouTube is increasing the number of unskippable ads, causing frustration among users.</li><li>The move aims to ensure more viewers are exposed to ads, leading to higher revenue.</li><li>Users and analysts believe this strategy pushes people towards YouTube Premium for ad-free viewing.</li><li>Some users have encountered unskippable ads lasting longer than usual, even up to hours in extreme cases.</li><li>Multiple unskippable ads are being shown consecutively before videos start, annoying viewers.</li><li>YouTube is targeting ad blocker users with aggressive ad formats to bypass ad blocking.</li><li>The YouTube community is frustrated with the increased ad load, feeling the viewing experience is degraded.</li><li>Users are trying workarounds like casting from phones, using ad-blocking browsers, and VPNs.</li><li>YouTube claims standard unskippable ads are not longer than specified durations, contradicting user experiences.</li></ul>

YouTube Users Rage as Platform Forces More Unskippable Ads

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