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YouTubers are using podcasts to reinvent themselves — and cash in
- YouTube creators are using podcasts to reinvent their image and reach new audiences.
- Podcasts are also helping creators to expand their business and make money through memberships, touring, and merchandise.
- Early-day YouTubers are cashing in on the podcast boom to create a new identity, audience, and brand.
- Video podcasts now resemble talk shows, and the boom in video podcasts has grown Youtube into a top podcasting platform in the US.
- YouTubers like Trisha Paytas, Tana Mongeau, Logan Paul, and many others are benefiting from the podcast format.
- Lauren Riihimaki, who built a kid and family-friendly following on Youtube, now hosts a podcast called Wild 'Til 9 with her husband.
- Alex Cooper is the best example of an influencer who's turned a podcast into a sprawling business empire. Cooper's podcast company, Unwell Network, offers several shows, and she recently launched an electrolyte drink called Unwell Hydration.
- The podcast format can open up more revenue streams than traditional YouTube videos, like with touring and merchandise.
- The longer the podcast, the more advertisements can be placed, and some podcasts have a distinct brand and a logo, which may make it easier to create merchandise.
- Jake Shane has taken his viral success to Youtube and Spotify with his podcast, Therapuss, where Shane interviews guests in a talk-show format.
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