YouTube's top brains have developed a new system called 'Peak Points' utilizing Google's Gemini AI to identify the most engaging moments in videos for inserting ads.
Advertisers can leverage this feature to place ads at the 'most engaged' moments in videos, as identified by the AI, aiming for better audience engagement.
The concept of inserting ads at peak moments of viewer engagement raises concerns among users about intrusive advertising experiences and increased frustration.
Critics view this move as a profit-driven endeavor by Google, using AI as a buzzword to attract investors, while potentially worsening the user experience on the platform.