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Yuvraj Singh’s Mindful Snacking Brand 'Twiddles' Targets Rs 125 Cr ARR

  • Yuvraj Singh's mindful snacking brand Twiddles is targeting Rs 125 crore in annual recurring revenue (ARR) by next year.
  • Launched just three months ago, Twiddles is set to cross Rs 2 crore in Monthly Recurring Revenue (MRR) in the upcoming quarter.
  • Twiddles is a high-quality snack brand that sells nutritious snacks and spreads made with premium ingredients.
  • The company has attracted over 20,000 unique customers, achieved an 8% website conversion rate, and has a 13% repeat purchase rate.

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