<ul><li>Zara's ecommerce revenue increased in 2020 during the pandemic but subsequent growth has been slow.</li><li>The stagnation in revenue growth could be linked to various factors, including post-pandemic reopening.</li><li>When comparing Zara with competitors like Shein, H&M, and Zalando, Zara has performed well in some areas.</li><li>The article focuses on the user experience of the Zara application and its impact on revenue.</li><li>Customers appreciate Zara's designs, fit, and trendiness, but not necessarily the online shopping process.</li><li>Feedback suggests Zara's app, though used regularly, lacks user-friendliness in navigation.</li><li>Zara's homepage is minimalistic, with limited collections showcased compared to other ecommerce apps.</li><li>The search functionality on Zara's app includes voice, image, and QR code options but may need better visibility.</li><li>The product search results on Zara lack detailed information compared to some competitors.</li><li>The layout of images on Zara's product details page differs from other apps, affecting user experience.</li></ul>

Zara, a curious ecommerce application

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