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ZEE Entertainment partners with content startup Bullet to launch micro-drama app
- ZEE Entertainment partners with the content startup Bullet to introduce a micro-drama app.
- Bullet focuses on fast-paced, creator-driven content in short vertical format episodes for a younger audience.
- ZEE will invest or acquire a stake in Bullet as part of the strategic equity partnership.
- Bullet will be integrated into the ZEE5 platform to provide bite-sized entertainment to users.
- The app plans to offer native stories with global appeal and will be available in multiple languages.
- Bullet emphasizes creator-led content, gamified experiences, AI-powered personalization, and innovative content pricing.
- The application aims to cater to young audiences with mobile-first, immersive content experiences.
- AI-driven pricing and performance prediction models will be introduced for content acquisition and distribution.
- The app will feature gamification layers for user retention and loyalty, along with creator-generated content pipelines.
- ZEE intends to drive scale and monetization through partnerships like this to stay competitive in the digital ecosystem.
- Co-Founder of Bullet sees the app as a blend of short-form content novelty with captivating stories to engage users effectively.
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