<ul><li>Zee Entertainment is investing in content startup Bullet to enter the 60-second drama content space.</li><li>Bullet, co-founded by Azim Lalani and Saurabh Kushwal, focuses on fast-paced, creator-driven content through short-duration vertical format episodes.</li><li>Zee plans to launch Bullet within its OTT platform Zee5 in multiple languages and host native stories with 'masala' plots.</li><li>Microdramas are gaining popularity in India, with Zee being the first major media company in the country to venture into this content space.</li></ul>

Zee Invests In Content Startup Bullet To Enter Microdrama Universe

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