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CarExpert
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Zeekr: A guide to everything you need to know
- Zeekr, a premium electric car brand, focuses on the Australian market and aims to be a competitor in the premium EV segment.
- Zeekr, owned by Geely Automobile, launched its first model, Zeekr 001, in 2021 and achieved 71,941 sales in 2022.
- In 2022, Zeekr collaborated with Waymo to develop a self-driving robotaxi, the Zeekr M-Vision.
- Zeekr's strategic use of CATL's Qilin batteries in their models has boosted their driving range and performance.
- Zeekr expanded its lineup with models like Zeekr 007, Zeekr X, Zeekr 009, and Zeekr 7X, with plans for further growth.
- Having entered the European market, Zeekr aims for global expansion while focusing on brand recognition and dealer network in Australia.
- Zeekr's current lineup in Australia includes the Zeekr X (small SUV) and Zeekr 009 (people mover), catering to the premium EV segment.
- Competing against brands like BYD, Volvo, and other Chinese EVs, Zeekr's models offer strong performance and competitive pricing.
- Zeekr's sales targets for 2025 aim for 2500-3000 sales, with plans to expand the dealer network and improve brand presence in Australia.
- Zeekr's upcoming model, the 7X mid-sized SUV, is crucial for its growth and success in the Australian market.
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