<ul><li>Zepto's ad vertical has grown its annualized revenue run-rate (ARR) 5X in the past year, crossing the $200M ARR milestone compared to $40M ARR last year.</li><li>Zepto CEO Aadit Palicha mentioned that the company has built a high-quality, performance ad stack out of India, offering various advertising services such as bidding, attribution, and campaign management.</li><li>The quick commerce platform is focusing on new categories such as electronics, general merchandise, apparel, and cosmetics to strengthen its revenue.</li><li>Zepto utilized AI to automate aspects of its ad business, improving ad spend returns for its advertisers like Unilever, P&G, and Coca-Cola.</li></ul>

Zepto Ad Vertical’s ARR Grew 5X In A Year: Aadit Palicha

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