<ul><li>Zepto faced backlash from netizens after addressing a woman as 'cutie' in an unsolicited message.</li><li>The woman expressed her disappointment on LinkedIn, stating that it reminded her of the instances of harassment that teenage girls face.</li><li>Another incident involved Zepto sending an unsolicited promotional message for a contraceptive pill to a customer, causing further backlash.</li><li>Netizens criticized Zepto's actions, highlighting the need for ethical standards when communicating with customers.</li></ul>

Zepto Backlashed by Netizens for Calling Woman “Cutie”

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