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Zepto CEO Aadit Palicha Alleges Smear Campaign by Rival Company CFO Amid Intensifying Quick Commerce Competition
- Zepto's CEO Aadit Palicha has accused a rival company's CFO of orchestrating a smear campaign against Zepto in the midst of escalating quick commerce competition in India.
- Palicha made these allegations on social media without directly naming the individual or firm, claiming unethical tactics were being used to tarnish Zepto's reputation.
- The alleged smear campaign involved attempts to mislead stakeholders, manipulate public perception, provide false information, and pay bots to spread negativity.
- Zepto is a key player in the quick commerce market, competing with Blinkit, Swiggy Instamart, Flipkart Minutes, and Tata BigBasket, with notable growth in GOV and EBITDA improvements.
- Palicha revealed that Zepto's monthly gross order value soared from Rs 750 crore to Rs 2,400 crore in a year, while the EBITDA improved significantly, approaching single-digit territory.
- Zepto's financial stability was highlighted with strong cash reserves of approximately Rs 7,445 crore and ongoing store expansions to remain competitive in the sector.
- Despite industry clashes and market share debates, Zepto has defended its performance metrics and emerged as the second-largest player in the quick commerce space.
- However, concerns over data comparability persist, with competitors calling for more transparent reporting metrics like net order value (NOV) to accurately assess market share.
- Palicha's accusations shed light on the intense competition and the need for transparency and standardization in the evolving quick commerce landscape in India.
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