<ul><li>Indian food delivery app Zepto launched Zepto Atom, a data insights subscription service for consumer brands.</li><li>Zepto Atom provides deeper, hyperlocal, and real-time insights to help brands optimize performance.</li><li>Key features of Zepto Atom include a PIN-code-level map interface and minute-by-minute visibility into sales and engagement data.</li><li>The service also includes a natural language assistant, Zepto GPT, to answer queries and offer strategic recommendations.</li></ul>

Zepto Launches Subscription-based AI Analytics Tool ‘Atom’ to Help Brands Scale

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