The battle between Zepto and Blinkit in the 10-minute delivery war is intensifying in the Indian e-commerce market.
Both companies are competing to provide ultra-fast grocery delivery, but questions arise about profitability and long-term viability.
Zepto, with its first-mover advantage, focuses on operational efficiency and strategic expansion in Tier-1 cities.
Blinkit, backed by Zomato, leverages an existing user base and operational synergy, but must overcome challenges in scalability and improving unit economics.