<ul data-eligibleForWebStory="true"><li>Google's U.S. search engine has seen a decline in organic clicks, favoring zero-click searches.</li><li>This trend impacts publishers, businesses, and marketers, with Google retaining users within its ecosystem.</li><li>The decrease in outbound clicks affects ad revenue for independent websites, prompting adaptation strategies.</li><li>AI-powered search tools are emerging, but Google's dominance remains strong, altering the search landscape.</li></ul>

Zero-Click Searches and the Changing Google Experience: What It Means for Users and the Web

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