<ul><li>Zeta Global is set to acquire LiveIntent for $250 million, expanding its AI-powered marketing capabilities.</li><li>LiveIntent offers a people-based marketing platform that helps brands and publishers reach audiences through email, mobile apps, and the web.</li><li>Zeta aims to enhance its marketing platform and identity resolution capabilities by integrating LiveIntent's unique hashed email addresses.</li><li>The acquisition brings over 2,000 publishers into Zeta's network and enables the launch of a product called Publisher Cloud.</li></ul>

Zeta Global to acquire LiveIntent for $250M to expand AI-powered marketing capabilities

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