<ul><li>zkAuth, a collaboration between Three Sigma and Matter Labs, aims to merge Web2 and Web3 identity solutions.</li><li>The protocol introduces Account Abstraction (AA) to connect Web2 user identities with blockchain accounts.</li><li>zkAuth simplifies authentication for blockchain transactions by integrating OpenID Connect (OIDC) standards.</li><li>The protocol enhances user experience, business operations, and security while maintaining privacy and data control.</li></ul>

zkAuth launch: Merging Web2 and Web3 identity solutions

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