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Zora Takes Off, Up 30% In 3 Days: Will Their Pivot To Creator Coins Pay Off?
- Zora is pivoting to an on-chain social network that rewards creators, with its native token having surged 30% from May 2025 lows.
- Despite NFTs introducing revolutionary ideas, the sector suffered during the crypto winter of 2022, with major projects like OpenSea and Rarible seeing reduced volumes.
- Zora, which initially aimed to empower creators through NFTs, has rebranded as an on-chain social network and introduced tradable 'coins'.
- Zora's native token, running on Base rather than Ethereum layer-2, has outperformed some popular Solana meme coins and is showing potential for further gains.
- The ZORA token's technical uptrend remains strong, with the possibility of breaking resistance levels and becoming a top cryptocurrency in June.
- Zora's growth trajectory will depend on how well its reinvention and focus on rewarding creators are received by the trading and crypto communities.
- Zora's Coins Protocol allows users to mint posts into ERC-20 tokens, promoting content monetization and community engagement.
- The project has seen success, ranking among the top 100 social apps in the US App Store and introducing features like AI-driven creation tools and expanded video file sizes.
- Zora users can now earn by scrolling the app, buy stablecoins like USDC, and participate in the platform's artistic endeavors, such as tokenizing book covers.
- With Zora's evolution towards creator coins and its focus on incentivizing content creation, the project may continue to gain momentum and attract users seeking new ways to monetize their online presence.
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