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Zudio to Expand into Lab-Grown Diamonds: A Bold Move into the Future of Jewelry

  • Zudio, the retail arm of Tata Group, plans to expand into the lab-grown diamond market with a brand called Pome.
  • Lab-grown diamonds are gaining popularity due to their affordability, costing around 10% of natural diamonds.
  • Zudio's entry into this market is significant as the demand for lab-grown diamonds is expected to grow globally.
  • Zudio's aggressive pricing strategy could disrupt the jewelry space and appeal to the younger demographic.

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