In this article, we explore five examples of failed products and their lessons on product validation.
1. Amazon Fire Phone: overloaded with features that users did not want, lacked demand.
2. Google Glass: privacy issues, high cost, and lack of clear use case led to failure.
3. Juicero: inadequate assessment of perceived value and willingness to pay.
4. Quibi: launch timing and business model were not optimal for market conditions.
5. Boo.com: technology was not yet ready to support the advanced product vision.
The importance of product validation is emphasized, and the Professional Product Discovery & Validation (PPDV) course is recommended for avoiding costly mistakes.