14 airlines, including British Airways, have adopted Apple's Share Item Location feature for lost luggage tracking.
Additional airlines such as Qantas, Virgin Atlantic, Singapore Airlines, and KLM Royal Dutch Airlines will also support the feature soon.
Participating airlines have updated their internal processes and trained staff to handle lost luggage found through this feature.
The Share Item Location feature allows iPhone owners to share the location of their AirTag or compatible third-party tracker, providing convenience for lost luggage on airlines.