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15 Questions VPs of Sales Should Ask CEOs. Before They Take That Job.

  • When interviewing for a VP Sales role, asking the right questions is crucial to ensure it's the right fit.
  • Key questions include inquiring about current ARR, sales team structure, lead flow, CAC payback period, and churn rate.
  • Understanding sales-marketing alignment, deal size, sales cycle, and current challenges also provides valuable insight.
  • Asking about success benchmarks, funding situation, CEO-VP Sales relationship, and future vision is essential.
  • It's important to assess the sales tech stack, competitive positioning, and reasons for the previous VP of Sales leaving.
  • These questions not only help evaluate the opportunity but also demonstrate strategic thinking and understanding of building successful sales organizations.
  • Joining sales calls before accepting a role is recommended to gain firsthand insight into the team and sales process.
  • Ultimately, the goal is to ensure a good fit between the VP of Sales and the company to avoid potential mis-matches.
  • Ensuring alignment with the CEO, understanding company goals, and potential challenges are crucial aspects to consider.
  • Strategic thinking and thorough evaluation during the interview process can lead to a successful and fulfilling VP Sales role.

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