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15 social media trends shaping 2025 [mid-year update]
- Social media trends for 2025 include brat to demure shifts, creative boundary-pushing by brands, and the impact of generative AI and social commerce.
- Vibe culture on the rise, leading marketers to decode mood with automation, social listening, and AI for longer-lasting emotional experiences.
- Transparency is key as marketers embrace AI and showcase its usage, with AI becoming permanent in the social landscape for content creation and strategy refinement.
- Social marketing now focuses on performance-driven outcomes to connect social activity with measurable business impact, using tools like social listening and advanced analytics.
- Marketers are advised to balance trendjacking with strategic decisions on trend engagement, using social listening to gauge relevance and sentiment.
- Building community in the comments, brands strategically engage in social media interactions to boost brand sentiment and increase visibility.
- Shift towards authenticity over cross-channel consistency on social media, emphasizing the importance of relevance and personality in content creation.
- Reddit emerges as a platform for authentic engagement and peer-driven recommendations, offering marketers insights into user discussions and preferences.
- TikTok transforms into a social commerce platform, leading social trends and setting the stage for short-form video dominance.
- Gen Z drives marketing strategies with a focus on digital-first engagement, requiring brands to adapt to platform-specific content creation and influencer collaborations.
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