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2. Innovation in practice: mining for diamonds
- Brainstorming may not always be the most effective method for mining new product or service ideas, as studies have shown that group brainstorming can lead to lower quality ideas compared to individual brainstorming.
- Challenges like production blocking, social loafing, and evaluation apprehension can hinder creativity in group settings.
- Techniques like brainwriting, Nominal Group Technique, and Framestorming have been shown to result in more innovative outcomes than traditional brainstorming.
- Other approaches include First Principle Thinking, SCAMPER Method, Design Thinking Workshops, and AI-Assisted Ideation.
- Behavioral and environmental factors like ditching the phone, walking in nature, using different rooms, and embracing constraints can optimize creative thinking.
- Encouraging diverse perspectives and showing vulnerability can lead to more creative solutions in brainstorming sessions.
- The Double Diamond process, popularized by the British Design Council, emphasizes the importance of divergent thinking before converging on ideas.
- Teams should resist the temptation to critique or converge ideas too early in the ideation process to ensure all creative possibilities are explored.
- Embracing crazy ideas can lead to unexpected successes, like the creation of Post-it Notes and IKEA's flat-pack furniture concept.
- The next step after generating ideas is to effectively evaluate them to distinguish valuable concepts from less promising ones.
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