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2025 Planning Insights: Data Quality Remains the Top Data Integrity Challenge and Priority
- Data quality is the top challenge impacting data integrity – cited as such by 64% of organizations.
- Data trust is impacted by data quality issues, with 67% of organizations saying they don’t completely trust their data used for decision-making.
- Data quality is the top data integrity priority in 2024, cited by 60% of respondents.
- 64% of respondents say data quality is their top data integrity challenge, compared to 50% in 2023.
- 50% of respondents again report that data quality is the number one issue impacting their organization’s data integration projects.
- 77% of respondents say their data quality is average at best.
- Inadequate tools for automating data quality processes is the number one factor keeping organizations from achieving high-quality data (49%).
- Inconsistent data definitions and formats also continue to plague businesses (45%).
- Data privacy and security challenges remain high in the 2024 survey at 46%, compared to 41% last year.
- Data quality is the biggest challenge to data integrity and negatively affects other initiatives meant to improve data integrity among organizations.
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