The 2025 Holiday Barometer by Generali Global Assistance reveals U.S. travelers opting for domestic trips with meaningful experiences due to budget constraints and global conditions.
Travel trends for U.S. tourists include shorter trips in small groups, preference for domestic travel over international, booking trips further in advance, and favoring hotels as accommodation.
Emerging trends show a focus on slow tourism, event-based travel, and less touristy destinations among U.S. travelers.
AI tools are increasingly used for travel planning, with 22% of U.S. travelers using AI currently and 25% planning to use AI for future vacations.